Wait for it....the usual firestorm of discussion when "safe sex" or "safer sex" type information is placed in newspapers or on prime time for general public consumption. It is always a tricky task to find the correct balance trying to reach a specific audience on this topic without offending others.
The new Rough Rider print ad presents enough grist for column inches of replies and minutes of talk show time....glorifying inappropriate sexual behaviour, reinforcing false images of desirable feminity, stereotyping of men as predators...use of patois in low brow situations...there is lots of material here.
One early fume is that the woman in the cartoon should be on equal terms with the man, so why did she have to give him her motorbike when he has a car!
Do you have any comments on this ad that was in the Daily Gleaner on Monday, Feb 8?
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