PUBLIC RELATIONS PRACTITIONERS PUT STRENGTH BEHIND NATIONAL ISSUES

News Release 

PUBLIC RELATIONS PRACTITIONERS PUT STRENGTH BEHIND NATIONAL ISSUES

From Practitioners

Kingston: May 11, 2010

The recently elected Executive of the Public Relations Society of Jamaica (PRSJ) has committed itself
to build capacity for development issues.

President of the Society, Delmares White, noted that most active PR practitioners are employed in the
Public Sector and so are positioned to make a difference to the successful implementation of development projects and programmes.

“The first goal of the Society is to serve the interests of the members and in these times, this dovetails with public issues such as health, employment, and media issues,” says Ms White.

Speaking from her outlook as an emergency response communications and training professional, she

says, “We can design or review Crisis Communication and Control plans for times of disasters, which dovetails with the Office of Disaster Preparedness and Emergency Management’s (ODPEM) national/regional programme. There are more than 100 public relations practitioners in the public service. Surely, their collective experiences can support not only each other, but also programmes of national importance. The PRSJ’s new arrangement is that general meetings will be used to present and discuss real live situations as case studies and provide an opportunity for consultations.”

PRSJ President White also said that the Society is actively seeking to reinforce the use of culture in a greater number of communications plans.

“We aim to reinforce Brand Jamaica in our PR designs. We will forge partnerships with Public Sector and Private Sector Organizations towards greater collaboration,” she said.

The first consultation meeting is scheduled to take place on May 19 when Information and Public Relations Officer at the Broadcasting Commission, Nicola Morrison, will present the Commission’s experiences in the training and recruitment of citizen media monitors. FAME FM producer, Carlette DeLeon will also give a hands-on presentation on social media tools and techniques.

The Public Relations Society is the indigenous association that represents professional public relations

practitioners in Jamaica.

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