What PR Can and Cannot Do
“If the one-on-one interaction between yourself and the customer is not healthy, no amount of PR (public relations) can save you. PR can only take you so far and no more.”
“Public Relations can’t do it all…one of the biggest forms of direct marketing is the ‘word of mouth’. We must treat the public perception as fact…perceptions won’t change until the customer begins to have consistent positive experiences.”
Dr. Derrick Deslandes, Lecturer in the Department of Management Studies at the University of the West Indies (UWI), currently on secondment as head of the Centre of Excellence for Advanced Technology, Ministry of Agriculture and Fisheries.
Dr Deslandes was addressing a Public Sector Customer Service Training Seminar, of the Modernisation Division in the Cabinet Office on March 3, 2010 at the Jamaica Conference Centre.
Friday, March 5, 2010
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment