Tuesday, September 22, 2009

Does my organisation need an online community?

It seems as if anyone with an email these days is on Facebook, or as one of our journalists cleverly and correctly renamed it Faasbook, but how do we know when to open online communities for our organisations?

Here is a link to short article to get us thinking.


How do we know who makes a good community manager? See ideas at the link below.




Wednesday, September 9, 2009

Free News Blog Helps Small Businesses Get FREE publicity!

From Delroy A Whyte-Hall

Free News Blog Helps Small Businesses Get FREE publicity!

Can Jamaican-based entrepreneurs and small to medium-sized businesses beat the recession and bring in new business? The answer is a resounding “YES!” according to Delroy A. Whyte-Hall, President of Whyte-Hall Communications.

To give local-based small business owners the solutions they’re looking for, Whyte-Hall Communications has developed a free weekly news blog, the Blog Enterprise. Each week’s issue is filled with news, profile, and information about the entrepreneurs and small to mid-sized business owners who want to get the word out about their businesses and activities without having to purchase expensive advertising. Business owners may subscribe online at http://whytehallcommunications.wordpress.com, or submit their news and other information to enterpriseblog@gmail.com for publication.

“Everyone’s struggling right now,” says Delroy, who opened Whyte-Hall Communications in January 2009. “If local businesses want to survive the recession, they need to differentiate themselves, and take unique approaches to promotion and marketing.” Delroy also points out that unique in this case means FREE publicity. “Businesses don’t have to spend a fortune on business promotions. But owners have to understand that business promotion does NOT mean advertising,” he says. “Promotion is a process. It’s defining your niche and your mission, targeting your market, and communicating your offer in the most clear, concise and compelling, and cost-effective way possible.”

Whyte-Hall Communications is an independent virtual-based public relations consultancy that supports small to mid-sized businesses that want to enhance their image and increase profits by means of well-written and persuasive promotional copy—both online and off. Clients include companies in the Corporate Area, as well as from parish to parish and around the Caribbean.

For more information, visit: http://linkedin.com/in/whcomn, or call Delroy A. Whyte-Hall at (876) 382-7135, or eMail: whcomn@gmail.com.