President's Message - December 2012

President's Message

An article from PR Brief - December 2012

Christmas time in Jamaica is typically characterized by the assembling of families and friends; rekindling of relationships that may have been strained throughout the year; sharing of joy and love and most important of all, the gift of giving. It is my wish that as the PRSJ family celebrates the season we experience these things that make us truly Jamaican.

We don’t have snow but we surely can have breadfruits roasting on an open fire. Santa Claus will definitely not be going down chimneys but smiles we definitely can make. Let us reach out to each other this Christmas by calling or writing a member you haven’t seen or heard from in a while. As we go about, let us remember the persons who are in need and offer where we can. And for those in need of comfort, reach out and lend a shoulder or a listening ear (real or virtual).

As we live in this time of “Great Expectations” we know not where our paths may take us, however we must continue striving to uphold the good customs of Public Relations. As 2013 fast approaches, pushing 2012 into the annals of history, we must continue maintaining the high standards of the profession, employing new strategies  where necessary to enhance our service delivery to our clients and employers.

As the New Year approaches I entreat us to embrace the technologies and new media platforms that are emerging. Each of us should have a twitter handle, a facebook page, a linkedin profile or any of the other myriad social presence that now constitutes the social media landscape. Our clients and employers are moving to, or have already, embraced these technologies as they seek to stay in touch with their publics. It is incumbent on us to do no less!

The challenges are there but we have always provided the strategies to overcome them. Allow me to hope that 2013 will be no different.

To you PRSJ family,

Merry Christmas and a most productive and rewarding 2013!

Chris Benjamin

President