Meet Jamaica - Jamaica Business Initiative for London 2012

Jamaica launched its 2012 olympics business initiative in the city of Birmingham on March 18. The event received high impact coverage, including from ITV, the largest commercial broadcast station in the UK. The Gleaner's UK paper, The Voice, also provided coverage of the launch and initiative.Birmingham will host the Jamaica team for their Olympic preparations and have signed a legacy agreement with Jamaica.

Being host city for the Jamaica team will bring economic benefits into Birmingham as successful firms have already secured about 490 million pounds of contracts to provide services for the games.

The Jampro communications team led by Mark Thomas along with the Birmingham City Council handled all media and publicity around the event launch. Participating companies included Jablum, Continental Bakery, the Jamaica National Group and the University of Technology.

Other promotional events of London 2012 will include a Taste of London event in June and Jamaican Restaurant Week in August.

For more on the initiative, visit the Jampro link below.
http://www.jamaicatradeandinvest.org/index.php?action=news&readnews=710